Prabhupada: (break) ...worm and the sun. When the sun is arisen, the glowworms, automatically finished. (break) ...motto, "Krsna is sun." You know it? Krsna surya-sama. So when Krsna sun is there, all these glowworms' lightening will be finished. (break) Keep this sun always shining. Then these glowworms will be finished.
( S.P.Morning Walk June 21, 1975, Los Angeles)
Prabhupada: Ah. So this is our one of the items, to vanquish all these rascals, so-called swamis. They say that "Why you criticize others also?" Because we have to vanquish them. Now these people cannot rise. When there is sunrise, there is no use of these glowworms. So this Krsna consciousness movement is Krsna Himself. Therefore they must be finished, all over the world. So-called religionists, so-called philosophers, so-called avataras, swamis, yogis--finished. Our program should be like that. (break) ...all these rascals, anymore to flourish. That is one of our program.
(S.P.Morning Walk Excerpts May 2, 1974, Bombay)
Bali-mardana: They are like glowworms, and you are like the sun.
Prabhupada: No, they know that "These people they are wanting something, so let us go and cheat." This is going on.
Bali-mardana: They're simply businessmen.
Prabhupada: So far I am concerned, I have not come here to cheat you nor to gain. I've come to execute the order of my Guru Maharaja.
Bali-mardana: Jaya. All glories to Srila Prabhupada.
Prabhupada: I have no business to cheat you neither to get something from you.
(S.P. Morning Walk July 11, 1976, New York)
PSS:  If we open thousands of centers dedicated to hearing Srila Prabhupada's message. If we print and profusly distribute his original books to all the other fallen souls. If go out on Sankirtana together chanting under Srila Prabhupada's shelter. If we establish Hare Krishna Food Relief, and distribute millions of plates of real Prasadam, foodstuffs offered to Krishna through the bona-fide Spiritual Master Srila Prabhupada, then the Prabhupada Sun will keep Shinning.
The result all these glowworms will be finished

You just associate with the person bhagavata who is realized soul and hear from him this the same book, the same knowledge. Krishna's representative. Just like Krishna says, tat samasena me srnu. Me srnu: "Hear from Me or My representative. Then you will benefit."So these centers are being opened just to give the opportunity to the people who are suffering not only in this life, life after life."

(B.G. Lecture, 1975)


Pious activities means to cleanse the heart. Because our heart is overloaded with so many sinful activities, therefore we are suffering. So by hearing, satam prasangat, by hearing from the realized soul, by hearing the Bhagavad-gita, Bhagavata, as it is, your heart will be cleansed.

srnvatam sva-kathah Krishnah punya-sravana-kirtanah

hrdy antah-stho hy abhadrani...

Abhadrani means rajo-guna, tamo-guna. Even sattva-guna is also mixed with rajo-guna, tamo-guna. But if you hear about Krishna... We are opening all over the world hundreds of centers. Why? We are giving chance to the people to hear about Krishna

(S.B. 1.2.6. Calcutta. Feb 26th, 1974)


Actually, the teachings of Sri Caitanya Mahaprabhu that in every town and village there will be a center of Krishna Consciousness, is essential. People must co-operate. If not, then they will have to suffer.

(S.P.L. to Mr. Ashi Roy, 8th April,1975)


Therefore our mission is if we can create some sadhu and they distribute themselves all over the world... As Caitanya Mahaprabhu, prthivite ache yata nagaradi grama sarvatra pracara haibe mora nama. He wants that in every village, every town of the whole world, there may be a center of Krishna consciousness so that people will take advantage of it and they will also become sadhu. This is the mission of Krishna consciousness.

(S.B.3.25.24, Bombay, 24th Nov,1974)


 This was Sri Caitanya Mahaprabhu's mission as it was predicted by Him in the Caitanya-bhagavata (Antya 4.126):

prthivite ache yata nagaradi-grama

sarvatra pracara haibe mora nama

Sri Caitanya Mahaprabhu wanted the Hare Krishna movement, with installed Deities, to spread to every village and town in the world, so that everyone in the world might take advantage of this movement and become all-auspicious in spiritual life.

(S.B 7.14.30-33)


I am very glad to know that you are so eager to start a center when you get married. That is very nice. We want to open hundreds and thousands of centers in every town, village, neighborhood, and everywhere. And we want to show ideal householder life also. If one pair of nice Krishna Conscious householders are there, so many people derive benefit out of their behaviour.

(S.P.L to Hanuman Prasad Poddar, Los Angeles, 5th Feb, 1970)


Prabhupada: So you... What you are going... It is very serious situation. You write one letter that "Why you have made so many changes?" And whom to write? Who will care? All rascals are there. Write to Satsvarupa that "This is the position. They are doing anything and everything at their whim." The next printing should be again to the original way.
(S.P.Conversation, "Rascal Editors,"June 22, 1977, Vrndavana)

Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krishna. So please try for selling these books, it shall be considered as the greatest service.

(S.P.L. to Gurudasa 1/12/68)


One Krishna book sold means we go forward one step in our Krishna Consciousness. We should always remember this.

(S.P.L. to Visnujana Maharaja 4th April 1971)


But in my heart I want that KRSNA book in small or large form, should be distributed in every home who are English-speaking people.

(S.P.L. to Karandhara May 17th 1971)


I am glad to hear that you are distributing nicely books and magazines. The more we sell books, the more we advance in KC, and the more we help others to have solid information how they may take advantage of their human form of life and achieve the supreme perfection. So I want that you should now increase very greatly this selling of books and literatures.

(S.P.L. to Kulasekhara 20/1/72)


I am very glad to hear all the good news, especially that you want to sell books more and more. That is the best preaching work; each book sold means there is some practical effect of preaching, there is some tangible progress. So try to sell books as many as possible in your country, and in this way, so long you remain active but not for your personal sense-gratification, so long you remain active only satisfying Krishna's senses, then this movement will be successful without any doubt. As soon as someone wants to satisfy his own senses, then he fails at everything.

(S.P.L. to Kuruksetra 23/11/12)

Actually producing and distributing books is our most important engagement, all other engagements culminate in this one end--distribution of books.

(S.P.L. to Tamala Krsna 27th July 1973)

I understand from Karandhara that you are one of the most staunch supporters and workers for distributing our books and I assure you that it is the highest service to my Guru Maharaja. Thank you very much.

(S.P.L. to Trai dasa 8/12/73)

So I am always emphasizing book distribution. It is the better kirtana. It is better than chanting. Of course chanting should not stop, but book distribution is the best kirtana.

(S.P.L. to Srutadeva dasa 24/10/74)


I am especially pleased at how you are distributing our books, particularly to the schools and universities. This program is so important and should be increased more and more. We want to flood the world over with our books. So go on in this way and Krishna will surely bless you.

(S.P.L. to Sri Govinda 21/1/71)

Actually this book production is most important, and you have pleased me very much. Just go on and flood the whole world with these Krsna books.

(S.P.L. to Bali-mardana 8/873)

So I am very pleased with your activities. Now continue and increase. Everyone will want our books. We will always have customers. This is Caitanya Mahaprabhu's mercy.

(S.P.L. to Ghanasyama 20/11/75)

Your report of the book distribution there is very encouraging. Make program to distribute our books all over the world. Our books are being appreciated by learned circles, so we should take advantage. Whatever progress we have made, it is simply to distributing these books. So go on, and do not divert your mind for a moment from this.

(S.P.L. to Ramesvara dasa 11/10/74)

So that is the real preaching, selling books. Who can speak better than the books? At least whoever buys, he will look over. If you have to sell books, do it by hook or by crook. The real preaching is selling books. You should know the tactic how to sell without irritating. What your lecture will do for three minutes, but if he reads one page his life may be turned.

(S.P.L. to Bali Marden 30th September 1972)

The results show that there is no limit to our book distribution. Our books are qualified to be distributed unlimitedly.

(S.P.L. to Ramesvara dasa 18/1/76)


The word kriyasu, meaning "by manual labor" or "by work," is important in this verse. One should engage in practical service to the Lord. In our Krsna consciousness movement, all our activities are concentrated upon distributing Krsna literature. This is very important. One may approach any person and induce him to read Krsna literature so that in the future he also may become a devotee. Such activities are recommended in this verse. Kriyasu yas tvac-caranaravindayoh. Such activities will always remind the devotees of the Lord's lotus feet. By fully concentrating on distributing books for Krsna, one is fully absorbed in Krsna. This is samadhi.

(S.B 10.2.37)

These books are the life of human society. Others may be disturbed, but they cannot disturb this Srimad-Bhagavatam. Let any man come, but here they cannot touch. We are putting these books for deliberation before the topmost thinkers of human society. Therefore, I have to see that in all languages all of our books published. If we strain, and if he takes one book home, some day people will come to understand what valuable knowledge they harve received. It is transcendental literature. Nobody can challenge it. It is done so nicely, without any spot, the spotless Purana. Please continue like this to print books in all the languages for the benefit of suffering, misdirected humanity.

(S.P.L. to Puranjana, 4th May, 1976)

Please print as many books as possible, this is my real pleasure. By printing these books of our Krsna Conscious philosophy in so many different languages we can actually inject our movement into the masses of persons all over the world, especially there in the western countries and we can literally turn whole nations into Krsna Conscious nations.

(S.P.L. to Hrdayananda Maharaja, 21st December, 1974)


Anyway, print books, distribute profusely, and that will be the best preaching work. What will your three minutes' preaching do?--but if they buy one book, it may turn their life.

(S.P.L. to Bhagavan 5th November, 1972)


Yes, that is a good proposal, print many many books in African language and distribute widely, that is real preaching work. If you sell a book to someone, that is better than your speaking to them--what will your three minutes' preaching do? But if they read a book it may turn their life.

(S.P.L. to Brahmananda, 3rd November, 1972)


Umapati: So how... Is it a waste of time then to present Krsna consciousness philosophy to someone who believes in doing your own thing? Do you think that that is a...?
Prabhupada: No. It is, it is... We should push Krsna consciousness as disinfecting agent. They're all infected, the whole world. So by chanting you disinfect.
Umapati: Just by our presence chanting then?
Prabhupada: Yes. Therefore chanting is so important. Philosophy later on. First of all, ceto-darpana-marjanam, cleansing the heart.
Devotees: Jaya.
Prabhupada: Cleansing the heart. So by hearing this chanting their heart will be cleansed gradually. Then they will understand the real position.
Umapati: Oh. Jaya.
Hrdayananda: Oh, Krsna.
Prabhupada: So we have to do this chanting, not sit down in a solitary place, chanting himself. No, not like that. You are to vibrate the sound for the benefit of others.
Umapati: That is the mystical process of this movement.
Prabhupada: Yes, yes. So that their heart may be cleansed and they can understand. And if I sit down in a solitary place, for my benefit, that may be his benefit, but it is not very high class engagement. He must sacrifice for others.
( S.P. Morning Walk December 5, 1973, Los Angeles)
It is also very encouraging to note that you are going out into the streets to chant and preach to the people there. This is a very good policy, and as far as possible you should continue to go out and let the local inhabitants of Hawaii become very familiar with the sound of Hare Krishna Mantra. This will insure the success of our center there, and it is also very pleasing to Krishna to see His devotee taking courage in this way. So by no means should you give up this very nice activity.
(S.P.Letter to: Mahapurusa Los Angeles 25 January, 1969)
It is very, very encouraging that you are holding kirtanas in public places and some way or other people are becoming interested. These outdoor kirtanas should be rigidly followed at least one hour daily. That will make our movement popular there.
(S.P Letter to: Krsna dasa Columbus, Ohio 17 May, 1969)
So these rascals, position, the rascal guardians, you have to fight with them, but not with sword or any other weapon; the sankirtana movement, yajnaih sankirtana-prayaih. If you stick to this principle of chanting Hare Krsna mantra, yajnaih, if you have got good brain, su-medhasah, then you will take this means, and by the help of Sri Krsna Caitanya Mahaprabhu, you'll conquer all over the world. All over the world. You cannot take up any other means. That will not be successful because the sastra says, yajnaih sankirtana-prayair yajanti hi su-medhasah.
(Srimad-Bhagavatam 1.16.22 Hawaii, January 18, 1974)

So that is one of the process of devotional service, that we should offer very sumptuously to the Lord, and the prasada should be distributed. The Lord is not taking away to His abode, to His kingdom. It is for you. But if you eat and if you distribute that sort of prasada to the public, you are doing great service and the public is getting spiritual consciousness, God consciousness. Just establish, just propagate this everywhere. In the hospital, in the charitable societies, in industrial places, everywhere distribute this prasada and chant this Hare Krsna. Just see what is the result.
(Bhagavad-gita 9.26-27 New York, December 16, 1966)


If you all keep to the standard practices of pure spiritual life as I have humbly instructed you, there is no doubt that this Sankirtana Movement of Lord Caitanya will overtake all the earth and all opposing parties will be cracked down to nothing.

(S.P.Letter to Karandhara, Jan 1st, 1971)


Although jealous persons may be envious, if we stick to our principles and follow in the footsteps of the Panca-tattva, this movement will go on unchecked by imitation svamis, sannyasis, religionists, philosophers or scientists, for it is transcendental to all material considerations. Therefore those who propagate the Krishna consciousness movement should not be afraid of such rascals and fools.

(C.C. Adi 7.24)

If anyone would like a copy of ALL OF US SHOULD HEAR PRABHUPADA
which is a compilation of quotes from Srila Prabhupada on the importance of hearing from a self-realized soul, then please contact Mukunda dasa at:
Prabhupada Sankirtana Society.(Oldham)